Compliance with the Michigan Children's Protection Registry Act (Act) is mandatory. Marketers must use the mechanism created under section 3(6) to ensure compliance with the Act. Failure to use the mechanism created under section 3(6) is a violation of the Act. Marketers who are not in compliance with the Act are subject to fines and penalties as provided in the Act.
Businesses that send prohibited messages must use the mechanism provided through this website to scrub registered addresses from their lists periodically. Businesses may either complete this process themselves or may do so through an approved E-mail Service Provider (ESP). The current list of approved ESPs. In this context, the term "approved" means: an ESP which has been authorized to manage scrubbing on behalf of a marketer.
The scrubbing process has been designed to be efficient and secure. The e-mail addresses on senders' lists never leave the senders' local machine. Moreover, all transactions are sent over a secure, encrypted channel. The scrubbing process typically is completed in less than an hour for lists of up to 10 million entries.
Please contact us if we can help you integrate the Protect MI Child compliance process into your existing workflow.